Having the (right) words.

As a copywriter I am expected to know what to say. To take the information behind a product or service and turn it into a message that is easily understandable, promotes, sells and often, is expected to be clever too.

With enough insight into a product or service this can be accomplished. Yes, sometimes it can be difficult, harder work than one might think to get to text on the page, but (so far) it is always doable.

It is not so easy when the words are my own.

When the message is personal, my words are not only harder to find, but it is harder to let go. How do I know for sure that what I mean is what you will understand? How do I even know what I mean is what I understand? So I keep working at it, dissecting sentences in my mind, trying to find the words. The right words.

Enough of that.

It has been months since I blogged and even with some of that time spent trying to find the right words, I may just end up putting it off until I have no voice left. So I’m stepping away. Getting a new perspective. Maybe I’ll even climb on my desk like the chaps from Dead Poets Society.

I’m hiring a copywriter.

Myself.

My hubbie showed me this advert. I liked it, and it seems kinda appropriate. Power of words and all that. (Watch the ad, even cry a little if you like, but if you need a copywriter, pick me.)

Link to the advert if the embedded video is unhappy for any reason:

The power of words.